Google is introducing its new continuous scrolling feature, now instead of making you tap the load more button, Google will just load up the next page allowing you to scroll to your heart’s content. 

The technology giant believes that continuous scrolling will get people to look at more search results and spend more time on the platform. Google’s blog post notes that "most people who want additional information tend to browse up to four pages of search results." If you search on your phone, you'll find that continuous scrolling lasts for exactly four pages before the familiar "show more" link pops up. When Google automatically loads the next page, it also sticks an ad before the next page of search results.

They also stated that "this new Search experience is starting to gradually roll out today for most English searches on mobile in the US." It seems to work on the Google Search app and the website.